4 Reasons Why Paying for Followers is Bad for Your Brand

I get it. Brands want the appearance that they have a massive following on social media but the reality is this; numbers don’t mean anything if there isn’t consistent interaction between the brand and their followers. If you are thinking about buying followers, please consider these four reasons why you should reconsider.

It’s less likely that the purchased followers are your people.  

When you purchase followers, you pay for a specific number of people who may not necessarily be the people who need your product or service. If you are using social media as a way to reach an audience, build your following the natural way with the right people. Share relevant content consistently, use hashtags to help with search, and engage with folks by responding and retweeting.

It creates a false representation.

When you pay for followers, you are essentially misleading people by having them think you organically earned or created a following by sharing amazingly relevant stuff. While your numbers may appeal to some people, it might turn others off - especially those who are hip to social media.

Quality is more important than quantity.

If you have 10,000 followers and none of them are re-tweeting or sharing your information, then you are essentially only sharing the information with yourself. This is also known as ineffective social media. The general purpose of social media is to be social by interacting and sharing and conversing with people.

Some of your followers could be fake.

Who wants to socialize with fake people? Yes, there are companies who create fake personas to aid in the “pay for followers” business.  Don’t do it - it’s a complete waste of time and money.

So yes, it’s sexy to have thousands of followers but it’s even more sexy when a brand has thousands of followers because they talk and share with real-live relevant people.