Small Business Saturday (November 28th) is a day dedicated to encouraging people (consumers) across the U.S. to buy and support small local businesses. It was started by American Express in 2010 and officially recognized by the Senate in 2011. As small business owners, it’s important that we take advantage of this popular opportunity and here are five ways to do so:
Launch an email campaign
Create an email campaign and make sure your customers, clients, family, friends, and other supporters know about Small Business Saturday. Let them know what and how you plan to contribute to the small business community and include special events and sales being offered by other small businesses on that day.
Research small business events and attend
Find out what your local government is doing, sign up, and attend. This could be a great opportunity to network with other small business owners and with larger companies or organizations who help promote or invest in small businesses.
When sharing your content via social media this month, increase your reach and visibility by using any of the following hashtags:
#smallbusinesssaturday #smallbizsaturday #shopsmall #smallbizsat
Create a special offer for your local customers
People like to feel special and they like a good deal. In your messaging, call out the deal and who it’s for. Here is a sample tweet:
Today we are offering 20% off to all of our customers in Rockville, Maryland! #smallbizsaturday
Leverage Small Business Saturday to promote a cyber Monday offer
Cyber Monday is the second biggest shopping days of the year. Take advantage of this opportunity by being part of it.
If you don’t have the resources to do them all, commit to at least one and then email me to let me know how it did. Happy #SmallBiz planning!