How to Choose the Right Social Media Platform for Your Business

Social media is here to stay and your business should be take full advantage of this effective and affordable way of reaching and connecting with customers.  But before you commit to social media, make sure you have a general understanding of how each platform works and do a little research to see which platforms your customers are most active on. Here are three things your business should do before selecting a social media platform.

 1.      Figure out your social media goal.

Before you begin tweeting or posting think about your social media goals.  Consider how you want to use social media and what you hope to get from using it. Do you want to engage with current customers or do you want to use it to promote special events or products?  Maybe you want to use social media as a way to attract new customers.  Either way, set a goal so that your social media is effective and purposeful.

 2.      Get familiar with the most popular platforms.

There are a ton of social media platforms but start with some of the most common sites; Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube.  Here is a recap of the total number of monthly active users for each site:

 Facebook: 1.4 Billion Users                                                                  Twitter: 288 Million Users                                                                  Instagram: 300 Million Users                                                              LinkedIn: 347 Million Users                                                                Pinterest: 47 Million Users                                                                  YouTube: 1+ Billion Users

Astounding numbers right? You do not necessarily need to be on each of these platforms but, you certainly should have a presence on the platforms that are most appealing to your customers and that align to your social media goal. Here is a snippet of how each of these platforms work.

Facebook: Facebook has the largest audience of any social media platform and allows you to create communities and targeted advertisements. You can post just about any type of content on Facebook.

Twitter: Twitter is a good for informing customers in a way that’s short and sweet and allows users to post images, videos, and links.

Pinterest: Pinterest works best for brands looking to appeal to a female audience through photos and graphics.  

Instagram: Instagram appeals to a much younger audience through photos and graphic content.  

YouTube: YouTube is the number one search engine in the world is a great platform for video content.

 3.   Select the best platform for your needs

Again, you do not need to be on all of these networks but should choose the platform(s) that work best for your and your customer.  Consider the type of content you have readily available, think about which platforms your customers are most active on, and choose the platform that works for both of these considerations.  

Whichever you choose, remember to be active and consistent and if you are not sure how to get started, send me an email a let’s talk about it.