“Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.” Kevin Plank
These first few steps are the most important pieces to building a brand but, are not the only steps. Without purpose, the brand will essentially be non-existent, and without goals the brand will lack focus and clarity. Even though these are the beginning steps in brand building, as your market, industry, and resources shift, you may need to revisit them. In the words of Steve McKee, “Branding is an ongoing process, not a one-time event.”
Visit the Brand Shop now and download the first three steps to building a brand.
Reach out if you have any questions. Happy branding!