The fall is here and we are entering into a new season. Most people take this time to purge their closet and deep clean the house but as entrepreneurs, we should also make time to purge and clean up our brand. You don’t need to redo your website or have a new logo created - but, make time to think about these two questions: how do your customers perceive your business and, what else could your business be doing to stand out from the crowd? Need help? Let’s chat. Happy fall branding!